December 3, 2015
A couple of weeks ago I was at the Volunteering New Zealand Conference e tu, where we heard a lot about the progress champion organisations have made through adopting the Best Practice Guidelines for Volunteer-Involving Organisations. Results are impressive, for managers of volunteers, for volunteers, and for the whole organisation.
I got excited to learn about a new set of values developed by St John New Zealand. Because organisation values have been a long-standing academic and applied interest for me. Here’s some thoughts I wrote three years ago.
In that blog I was concerned about the distance between words adopted as values and their meaning, and about organisational response to the importance of values.
Not every organisation displays their values on a website or their letterhead. Questions about organisation values are rarely asked in recruitment interviews. Monitoring behaviour against the meaning of value words is a low priority. Could this lack of attention explain the ease of ‘mission creep’ and ‘marketisation’ of many organisations over recent times?
What got me excited about St John’s innovation is the language used, avoiding the usual high-level abstract virtues:
Our five Values guide how we do things together as One St John. These are:
We do the Right Thing – Whakaaro Tika We take responsibility. Make the tough calls. Think of others.
We stand Side by Side – Whakakoha We respect, value and support what others contribute.
We Make it Better – Whakawerohia We find solutions- step up, own it, do it.
We have Open Minds – Whakahangahanga We listen openly. Encourage ideas. Welcome feedback.
We are Straight Up – Whakapono We act with honesty, courage and kindness.
Yes, there is still some abstraction. But note how Inclusive is present throughout the iteration: We do things together, and each value is a declaration of intent prefaced by We, indicating again that everyone in the organisation is involved. Instead of the word Integrity, widely invoked as a value in the sector, each value resounds with responsible ethical practice. Dignity isn’t there either, but inferred in Think of others, Respect what others contribute, Acting with kindness. No need to talk of Excellence – striving for the best is inherent in every one of those values.
Note also how each value is underpinned by behavioural expectations. These are the benchmarks that will steer all operations throughout the organisation. No longer are values something for the Board and the Senior Management Team to worry about: all staff and volunteers are responsible for aligning their actions with the stated intent of the values. There’s accountability for you, and potentially an indicator of performance and impact.
Anyone who has been involved in culture change in an organisation will know what an enormous undertaking this can be, taking a long time, overcoming resistance, and downright frustrating at times for all parties. St John New Zealand, an organisation that serves communities throughout the country, with staff and volunteers numbering thousands, has made the process look straightforward.
When an organisation establishes a new strategic plan and finds the old values are out of touch it is time for change. St John set up a steering group of representatives ‘from the shop floor’, to canvass people in all parts of the country on the values that were significant in their work. Yes, there was an external agency involved, but it was the steering group that led discussions and gathered feedback. There was a high level of engagement throughout, and it took months.
Once the preferred values were identified and named another round of meetings ensued, presenting results, encouraging understanding and buy-in of the new look line-up of values. Additional information and resources were available too, including a badge to pin on uniform shirts.
And all the time St John kept an eye on the Best Practice Guidelines, monitoring performance against changes observed and responses to the new values.
Thank you, St John New Zealand, for showing the way to implement change, and thank you Volunteering New Zealand for providing the platform.