November 16, 2014
Getting Recruitment Right!
The difficulties of volunteer recruitment never seem to go away. The plaints of being short of people or not getting the ‘right sort’ of people keep on being raised. I am still seeing notices in community newspapers or on social media and on websites about ‘wanting’ and ‘needing’ volunteers – which do little more to attract people beyond relying on the organisation’s reputation and public profile.
Well if you have not read the small print in the image above take a look at it now.
This notice reportedly delivered 5000 responses to Sir Ernest Shackleton’s recruitment of a crew for his Imperial Trans-Antarctic Expedition of 1914. The original advertisement has never been located so there is doubt about its authenticity. Nevertheless it is a great story, alongside the subsequent adventures and heroism of the men on the expedition.
Yes, the message is based on men wanted (remember this is pre-Women’s Lib days), but it was the era of Antarctic exploration, and maybe the name of Shackleton drew attention (he had already made a name for himself). Maybe all those men were looking for adventure, not knowing there was a different sort of adventurous expedition that would be announced in just a few months time.
For managers of volunteers the point of any recruitment advertising is (1) grabbing attention and (2) understanding the range of motivations that draw people to volunteer. Add to that some basic principles of marketing, along with the organisation’s well-articulated reasons for engaging with volunteers.
What sort of salvo from a voluntary organisation would deliver the impact that Shackleton achieved?
- Unleash your talents!
- Want to apply your under-utilised skills?
- Opportunity knocks!
- Make friends and influence people
- Join our fun-filled team at….
It’s the impact that counts – one that attracts attention. Offer a taste of the kind of work available – which does not have to be accompanied by the kind of conditions Shackleton was describing. Add in other attractions: the rewards of volunteer work, like Shackleton’s ‘honour and recognition’, or the flexible time arrangements, or the benefits of skill development and work experience. Yes, you can make much of the worthiness of your organisation’s cause, because many volunteers will sign up to pursue their passionate interests. But do avoid messages that sound like you are desperate for help. That plea makes me wonder why volunteers are not signing up and to ask if there is something wrong with the volunteer programme.
All of these suggestions tap into standard volunteer motivations. They are also pretty similar to anything found in Sits Vac columns or job-seeking websites. Let’s not forget that volunteering is a job, is real work – and not simply stuffing envelopes and making cups of tea. And we do it for free, for all sorts of different reasons.
Two more recommendations (but note, there is never a last word on recruitment): (1) include a name, a real person to contact beyond the phone number or email address; and (2) ensure a quick response to messages and expressions of interest. That’s the most important start for a conversation that could lead to a long career as a volunteer.
November 9, 2014
Happiness At Work
I’ve never thought too much about job satisfaction in my working life. I’ve taken the rough with the smooth, got on with it, and found small pleasures where I could. And most of the time the roles I’ve undertaken have offered scope for applying skills and finding creative responses to all the challenges. I don’t think I would be amongst the 40% of New Zealand’s workforce that are reportedly unhappy in their jobs these days.
But I am not surprised by this figure. The nature of work and employment has been changing for decades. Full employment went out the window more than 30 years ago and worker rights keep on being eroded. Technology has changed the level of knowledge and skills required for the greater part of the workforce, and unskilled work gets harder and harder to find.
The bit in the news report that got my attention was this:
[P]art-timers seemed to hold less attachment to their job and were more likely to look for a new role or career in the pursuit of happiness.
For those employing large numbers of part-time staff, it is vital to build a culture of inclusion and make sure employees feel their contribution is valued in order to inspire loyalty and retain good staff.
Of course! Managers of volunteers have known that forever, haven’t we? Our job is all about ‘part-timers’. We work hard to ensure volunteers feel their contribution is valued; inclusion is what you do to help people feel they belong to the organisation. Hence the attention paid to interpersonal communication, and all the newsletters and social media posts aimed at keeping in touch.
Because for a volunteer the counterpoint of being valued and included in an organisation amounts to dissatisfaction and departure – and a risk to the organisation’s reputation in the community.
From where I sit it seems employers of part-time staff could learn a lot from managers of volunteers and their approach to good relations with volunteers. Go ask them: they’ll show you how to enhance part-timer commitment and job satisfaction.
This claim is supported by research that showed paid staff wanted improvements to provision of career development, the work environment (particularly culture and morale), and to their welfare (stress levels, feeling appreciated and engaged). Such negativity resulted in 32% of the research sample intending to leave their jobs in the next three months. The most important traits employees wanted in their managers were openness, honesty, and good communication skills.
Of course there are plenty of executive managers who can demonstrate these qualities (see this post). I’ve also commented a few times on employer practice that offers lessons for managers of volunteers (see here, here and here) – and vice versa.
These principles are even more important for organisations involved in the voluntary and community sector. Good people management is not just for staff and volunteer job satisfaction – these skills are also essential for working with service users and in wider community relations.
So while the manager of volunteers makes every effort to develop volunteer inclusiveness and job satisfaction, I hope the organisation’s executive managers are also working to ensure a happiness culture for everyone.
November 2, 2014
To Care and to Clap
We all know there are a few principles (quite a few!) to follow in leading volunteers. So when you are asked for your best tips, what you have learned from experience, what would you be putting at the top of your list?
A couple of people presented me with acronyms recently. Just a couple of single-syllable words that say pretty much everything we need to note in relationships with volunteers.
CARE: Communicate; Appreciate; Respect; Engage
CLAP: Communication; Listening; Acknowledgement; Participation
Pretty simple, huh? We care about volunteers, right? And we want to clap and cheer them for their work? So what do we need to know about the words that make up the acronyms?
Communication comes at the top of just about everybody’s list. Volunteers want to know and understand what is expected of them. Some volunteers work well being told in person what the specific tasks are, others enjoy working off a list on the whiteboard. Some (oh joy!) like to use their initiative to identify other tasks that might also need to be done – that is when you chalk up real value-added service. A huge part of communication comes from the manager knowing and understanding the volunteer, in listening and really hearing what is being said, in getting to know the person, warts ‘n’ all, not simply as more grist for the organisation mill. Communication is the art of connecting with people, more than regular news updates about organisation matters.
The importance of showing appreciation and acknowledging the work of volunteers can never be underestimated. Saying ‘thank you’ with meaning, in as many ways as possible should never be an add-on chore. A special email sent out after a particular job is completed, a small note left on the board with a smiley face or a surprise plate of biscuits can all remind a volunteer that ‘yes’ the organisation appreciates their contribution.
Treating everyone with respect, regardless of their position or the hours and the effort they put in goes without saying. When the manager leads by example in demonstrating respect, the standard is set for everyone else.
Engaging with your volunteers shows that you are an integrated team, working towards the same goals. That means you don’t shy away from working alongside them, or checking in on how the weekend went or what the family is up to these days.
Because ultimately, volunteers are in and of the community, and participation in a community-based organisation enhances the connection between them. Volunteering is a way to realise our existence in a wider world.
So here’s a big thank you to Tara and Laura for encapsulating a big part of the role of managers of volunteer in well-crafted acronyms. Here is an alliterative last word from Tara:
Clap for the victorious vital volunteers, for their valued vigilant vivaciousness!
And when it comes to November 5 this week, we will be letting off a few fireworks in praise of managers of volunteers in our communities, and doing some clapping for the way they care for volunteers.