March 13, 2016
After the excitement of the recruitment phase and the pronouncements of a new intake of volunteers, what are the factors that will keep them on track and stay engaged?
There are many laments from organisations about the ready dis-engagement of volunteers, and their apparent lack of commitment, as reported in Volunteering New Zealand’s first report on the State of Volunteering.
Yes, you can feel miffed that volunteers go through the application and screening process and then don’t show up for training. Yes, it can be costly to train volunteers only to find they don’t sign up for a role, or a make short-lived appearance. Yes, it is disappointing when people volunteer in order to gain work experience only to shoot off when they get a job.
Yes, the nature of volunteering is changing: more people look for task-focussed and time-limited assignments. But that does not mean volunteer effort is always a ‘one-off’ or short-lived.
It all gets a bit difficult when there’s so much to do in running a volunteer programme and the volunteers come and go. So what are the initiatives that could counter all these glum pronouncements? Here’s a list of best tips to make the most of volunteers, whether they are short-term or stayers.
- Being very clear about expectations is a good start, especially with role definitions and time commitment – yet allowing space for negotiation on how and when the time and tasks will be given.
- Show volunteers, in a hundred different ways, that they are valued and their work appreciated.
- Exit Interviews can be a means to explore reasons for leaving and feedback on the volunteer experience and programme management. Whether in a questionnaire format or a face-to-face meeting, finding out more about the volunteer’s experience and inviting feedback on the programme can show where improvements could be made. You might have to be a bit searching to uncover comments like ‘don’t like the work’, ‘nobody talks to me’, ‘too many rules’, ‘not what I expected’ that underlie the ‘no time’ reasons.
- Offer alternatives to those who talk of leaving, such as less frequent assignments, or different roles, or ways to keep their interest like receiving newsletters or joining a ‘Friends of’ group. Because even if those young people and busy parents of young children don’t stay long they have been exposed to volunteering and to the organisation’s services, and chances are they will come back to volunteering at some stage.
- Develop a plan for volunteer ‘career development’, as in assigning team leadership roles. Offer extra training, or ‘support group’ meetings. One of my best volunteer experiences was a regular check-in on how things were going, creating a bonding with other volunteers and enhancing links with the organisation.
- Work on new initiatives, designed for volunteers to try out new ways of service delivery. And take up volunteer suggestions and good ideas. That is how many an organisation got started, and maybe it is time for a re-boot.
Of course none of us take for granted that each new volunteer will stay forever. The question is: what are we doing to keep them engaged, and how can we adjust organisation needs to maintain volunteer commitment?
Like all relationships, whether romantic engagements or employment contracts, it takes thought and effort to keep volunteers keeping on. Don’t let them give up with easy excuses.
February 14, 2016
I take an inward groan when I hear tell of organisations having trouble recruiting the volunteer numbers they would like. Over the years of my volunteering experience I have found the trouble is not in the nuts and bolts process of recruitment, it’s more about the lack of engagement with the volunteer.
I reckon most managers of volunteers have got the hang of the basics, like policies and job descriptions and training. We all know (don’t we?) about targeted recruitment, sending out the best message, through a variety of media, and of course asking current volunteers to spread the word. But what happens next, when the new willing-hands go up, is the critical point.
I’m talking about ‘getting engaged’. Not in any romantic sense, you understand, simply establishing a relationship between volunteer and the programme manager, between the volunteer and the organisation and its staff.
Except it seems this is not so simple. Here’s my list of would-be-volunteer songs that are too often left unsung in accepted practice.
I make a call or email the organisation’s contact person, and I never hear back.
If there is an interview it is all a bit perfunctory, concluding with an urgent tone of ‘when can you start?’
If I ask what sort of work there is on offer, either the tasks turn out to be pretty meaningless or the volunteer role is glossed over as being easy to pick up. A job description is not always available.
When I take up this rather vague arrangement I discover my work shifts are not always regular and there are frequent short-notice requests for extra assignments.
I can get to know a few of the other volunteers, the one’s I work with, but it’s hard to learn the names of staff, and they seem to belong in a different world.
And I’d really like a bit more of a connection than the irregular group message via social media that offers a collective thanks, or (more-likely) instructions to correct errors some volunteers have made. I never hear why my volunteer effort is important and what we have achieved for the organisation.
Sadly, this litany of bad news stories is not uncommon: see this satirical video for a reality check. It leaves a sour taste for would-be volunteers, and a bad press for the organisation. And it does not do volunteerism any good.
So what do I mean by ‘engaging’ with volunteers? Clearly there are some straightforward steps to counter the negatives above. Better still, is the effort put into establishing a relationship with volunteers.
This means an interview with a new volunteer is about a welcome and a two-way discussion to see if the interests of both sides are going to come to mutual satisfaction, to meet in the middle. And that’s just the beginning. Yes, police and referee checks might need to be done, but that relationship-building continues with orientation to the organisation, introductions to staff, and to a training programme.
We could say this is the ‘courting’ stage of an engagement. All the time we are getting to know each other, checking out likes and dislikes, strengths and vulnerabilities. We are building mutual trust and respect, and when volunteers share their personal circumstances and other commitments we get a steer on how they will fit into the organisation and how to draw on their skills and experience. When you think of the variety of volunteer backgrounds, and their range of motivations, this relationship-building period becomes even more important.
Of course the engagement is just the beginning. Any relationship needs regular maintenance, and for volunteers that means enjoying their work and knowing their efforts are appreciated. Paid staff will welcome volunteers by name when they begin their shifts, and offer a sincere thank you when leaving. Volunteers are invited to give feedback and to contribute ideas and new initiatives to the organisation. In turn, volunteers are supported in their work, know the process for resolving disputes, and are kept informed about organisation developments.
None of this stuff is over-the-top difficult to accomplish. It does imply that a manager of volunteers needs to be a ‘people person’ with well-honed communication skills. But aren’t these qualities what everyone needs when they are involved in the community and voluntary sector? And while some organisations have grown to corporate size, and as pressures increase for businesslike operations, engaging volunteers and maintaining healthy relationships with them will never go away.