June 25, 2017

The Week that Was (2017)

Posted in Celebrations, Civil Society, Good news stories, Valuing Volunteers, volunteer experience tagged , , , , at 2:04 am by Sue Hine

NVW-Live-Laugh-Share

New Zealand’s National Volunteer Week finished up on Saturday, a week-long shout out, partying, praise and awards for volunteers. If you have not seen enough of the events, the press releases, videos and social media interaction there is a grand collection on Volunteering New Zealand’s FB page.

It’s the one week of the year that volunteers get public notice and due recognition – and even the Prime Minister chimed in this year at the function hosted by the Minister for the Community and Voluntary Sector. Though if an organisation knows what is best for it there will be plenty of regular in-house appreciation for volunteer work throughout the year.

The theme for the week celebrated volunteering as a way of life that builds communities; that enables sharing your time, energy and skills; and that creates friendships and happiness. And you can have a lot of laughs along the way – volunteering has to be fun!

Yes, there were lots of numbers quoted in the public declarations – numbers of volunteers and their monetary value. Yes the platitudes about ‘making a difference’ and ‘we couldn’t manage without you’ were still paraded in the press releases. And a grand opinion piece in the Dominion Post about benefits of volunteering was undermined by the accompanying image of ‘Volunteers Needed!’

But it was evident that more effort is going into genuine recognition for the work achieved by volunteers. For example:

  • Handing out high fives for generally keeping the country ticking
  • Listing the benefits newcomer and migrant volunteers bring to organisations
  • “The more we continue to grow this spirit of helping others, the stronger our communities will become “
  • “Volunteers create connected communities by bringing families together”
  • “Volunteers help us to do more, and in return for their hard work and efforts they are able to step forward, act on the issues that affect them and take ownership of changes they want for themselves and their community”
  • “We’re [working on] ways to improve our volunteer experiences, including improved communication, ensuring greater diversity among our people, more accessible clinical training and better fatigue management”
  • Sport brings communities together through parent volunteers who organise and manage teams, coordinate transport to ensure kids get to and from games and training sessions, cutting up the half-time oranges or washing the team shirts. Others contribute as coach, referee or umpire, by drawing up rosters, being part of committees or organising fundraisers.

The best tribute to volunteering around New Zealand is found here, starting off in Taranaki and including photos and extra stories (filtered through all the ads and inserts of online newspaper publishing).  ‘Volunteer efforts help keep New Zealand communities afloat’ the headline says.

It seems churlish now, after all the good news stories, to ask what happens when volunteers do not enjoy the experience of living, laughing and sharing in their work. They leave, give up volunteering in disillusionment. They can damage an organisation’s reputation in an instant, through casual remarks to friends and neighbours. And they may miss out forever the opportunity to belong to a community, creating a sense of well-being and a strong Civil Society.

And that’s why well-organised and respected professional management of volunteers are as important to organisations as the volunteers. Right?

December 10, 2016

Volunteers’ Day in the Sun

Posted in Celebrations, Good news stories, Recognition of Volunteering, Valuing Volunteers, Volunteer Centres tagged , , , at 11:47 pm by Sue Hine

ivday-sun

There wasn’t a lot of sun around on Monday last week (December 5 2016) in New Zealand. International Volunteer Day seemed more muted than usual. Yes, there were tea parties and picnics and presentation of volunteer awards around the country, but fewer media statements from previous years and less shouting-out on social media.

A very big thunder rolled across our sky when the Prime Minister announced his intention to resign, taking too much of our airspace. And the coach of our Phoenix football team resigned too, after losing a match which took them to the bottom of the table.

On the other hand there was a great news story about the rescue of 340 campervans and rental vehicles stranded in Kaikoura after their renters had left town – by ship, helicopter or plane in the aftermath of the earthquake. About eighty volunteers from the NZ Motor Caravan Association put in a ten-hour day, travelling by bus to the town, and returning in convoy over a road that still has some hairy spots to negotiate. Pity there wasn’t a mention that the first journey took place on International Volunteer Day.

But there was enough during the day to give me a glow, and a deal of pride in the value of volunteering. Here is my hit parade:

For starters, the United Nations’ theme for the year Global Applause – Give Volunteers a Hand is well captured in a video which also reminds us of the role volunteers play in working towards UN Sustainable Development Goals.

Our Minister for the Community and Voluntary Sector commended the volunteer workforce as ‘major contributors to New Zealand topping lists of the world’s best places to live’.

Over the previous weekend more than 800 Flight Centre staff gave 2,200 hours of volunteer time to community projects around Auckland, as part of their ‘Giving Back’ conference. A big tick for corporate volunteering.

Volunteer Centres did their stuff, from a library display to a reminder that New Zealand boasts the highest rate of volunteering in the OECD with kiwis spending an average of 13 minutes a day volunteering. (The global average is just 4 minutes a day.) Volunteer Waikato’s message on Facebook went like this:

ivdayvolwaik

“Thank you is not really enough… without you guys there would be a lot less happening in communities throughout New Zealand… and all over the world. You are not just awesome… You are FREAKIN’ AWESOME (with a Unicorn!)”

There were some great one-liners too:

From a volunteer: ‘I think I needed volunteer work as much as volunteering needed me’.

‘While on this day we think of you we recognise that you have been thinking of others all year.’ (Salvation Army)

‘We acknowledge that there is nothing stronger than the heart of a volunteer.’ (St John New Zealand)

In New Zealand our theme for the day was Together we Can, a tag-line which could be incorporated into a photo of volunteers at work. Here is Gisborne Volunteer Centre’s effort, and incorporated in their message is the best line of the day:

Together we can! Together we DO!

gisvc

In this era of external constraints and funding cuts, a day to understand and appreciate the work of volunteers is a small candle for the community and voluntary sector.  Volunteering is never going to disappear, but the future of many organisations looks uncertain. In this last week two long-standing telephone counselling services reported on loss of funding: Lifeline now needs its own lifeline and Youthline will have to reduce services, or even close down. It seems decisions are made with little thought to flow-on consequences.

I am looking for better things in 2017, and I have found a couple of encouragements. In her latest Hot Topic Susan J Ellis reminds me:

When things seem dark and cloudy, history tells us that volunteers can be the bolts of lightning that can turn things around.

For managers of volunteers out there you could start singing the Twelve Pearls of Wisdom, coined for a Thoughtful Thursday post.

And I shall hang on to this quote from John Berger: Remember that hope is not a guarantee for tomorrow but a detonator of energy for action today.

………….

For now, I am stepping off my soap-box to enjoy a festive season and summer holidays. Best wishes to all readers.

December 3, 2015

Champions Show the Way

Posted in Best Practice, Good news stories, Leadership, Managing Change, Organisation Development tagged , , , , at 1:03 am by Sue Hine

Values Strip

A couple of weeks ago I was at the Volunteering New Zealand Conference e tu, where we heard a lot about the progress champion organisations have made through adopting the Best Practice Guidelines for Volunteer-Involving Organisations.  Results are impressive, for managers of volunteers, for volunteers, and for the whole organisation.

I got excited to learn about a new set of values developed by St John New Zealand.  Because organisation values have been a long-standing academic and applied interest for me. Here’s some thoughts I wrote three years ago.

In that blog I was concerned about the distance between words adopted as values and their meaning, and about organisational response to the importance of values.

Not every organisation displays their values on a website or their letterhead.  Questions about organisation values are rarely asked in recruitment interviews.  Monitoring behaviour against the meaning of value words is a low priority.  Could this lack of attention explain the ease of ‘mission creep’ and ‘marketisation’ of many organisations over recent times?

What got me excited about St John’s innovation is the language used, avoiding the usual high-level abstract virtues:

Our five Values guide how we do things together as One St John.  These are:

We do the Right Thing – Whakaaro Tika We take responsibility. Make the tough calls. Think of others.

We stand Side by Side – Whakakoha We respect, value and support what others contribute.

We Make it Better – Whakawerohia We find solutions- step up, own it, do it.

We have Open Minds – Whakahangahanga We listen openly. Encourage ideas. Welcome feedback.

We are Straight Up – Whakapono We act with honesty, courage and kindness.

Yes, there is still some abstraction.  But note how Inclusive is present throughout the iteration: We do things together, and each value is a declaration of intent prefaced by We, indicating again that everyone in the organisation is involved.  Instead of the word Integrity, widely invoked as a value in the sector, each value resounds with responsible ethical practice.  Dignity isn’t there either, but inferred in Think of others, Respect what others contribute, Acting with kindness. No need to talk of Excellence – striving for the best is inherent in every one of those values.

Note also how each value is underpinned by behavioural expectations.  These are the benchmarks that will steer all operations throughout the organisation.  No longer are values something for the Board and the Senior Management Team to worry about: all staff and volunteers are responsible for aligning their actions with the stated intent of the values.  There’s accountability for you, and potentially an indicator of performance and impact.

Anyone who has been involved in culture change in an organisation will know what an enormous undertaking this can be, taking a long time, overcoming resistance, and downright frustrating at times for all parties.  St John New Zealand, an organisation that serves communities throughout the country, with staff and volunteers numbering thousands, has made the process look straightforward.

When an organisation establishes a new strategic plan and finds the old values are out of touch it is time for change.  St John set up a steering group of representatives ‘from the shop floor’, to canvass people in all parts of the country on the values that were significant in their work.  Yes, there was an external agency involved, but it was the steering group that led discussions and gathered feedback. There was a high level of engagement throughout, and it took months.

Once the preferred values were identified and named another round of meetings ensued, presenting results, encouraging understanding and buy-in of the new look line-up of values.  Additional information and resources were available too, including a badge to pin on uniform shirts.

And all the time St John kept an eye on the Best Practice Guidelines, monitoring performance against changes observed and responses to the new values.

Thank you, St John New Zealand, for showing the way to implement change, and thank you Volunteering New Zealand for providing the platform.

June 27, 2015

The Week That Was

Posted in Celebrations, Good news stories, Impact Measurement, Organisational gains from volunteering, Recognition of Volunteering, Valuing Volunteers tagged , , , , at 10:51 pm by Sue Hine

NVW 2015

Volunteering is for anyone and everyone!  That’s the celebrating we have been doing for this week.  The theme for National Volunteer Week, as the banner says, is ‘There is a place for you to volunteer’, ‘He wahi mohou hei tuao’.  And you just had to cast your eye over press releases and newspaper inserts and social media posts to notice how much volunteering is going on, and how widespread it is across our communities.

Volunteering is nothing less than diversity, in volunteer opportunities, the volunteers themselves, and in the impacts of volunteering.

There’s a young mum and her infant daughter who go visiting at a rest home; you can live a boyhood dream as an engine driver; there are countless opportunities to get outdoors into conservation projects; you can pay it forward in volunteering with emergency services or a health sector organisation; become a best buddy to people who want a bit more social contact; be the key support person to help a refugee family find a place in their community; try to make a dent in the effects of poverty or violence, or the abuse of drugs and alcohol.

Volunteers are found in schools and hospitals and all the big institutions.  They keep sports clubs going, drive emergency services, environment and heritage conservation.  They make national and local events and festivals the best ever.  They just keep on keeping on, whatever and wherever.  (You can read more about the importance of diversity in a volunteer programme here.)

Yes, you know all that.

Of course we are thanking volunteers every day, in all sorts of ways.  But on this one week of the year, what are we thanking them for?  The litany of platitudes still gets paraded:

Thanks to our wonderful volunteers

We couldn’t manage without you

We really need you

You help us make a difference (to what? I might ask)

Volunteers are the lifeblood of our organisation

Much better, and more enlightening, are the messages coming through that tell something of what volunteers do for the organisation:

Thank you to all the volunteers ….

…..who work hard to ensure safe, enjoyable experiences in New Zealand’s outdoors for us all.

…..for helping to give more than 4000 individuals and families a hand up during the past year.

…..for supporting skilled migrants in their search for meaningful work.

…..for giving someone a second chance at life.

…..for helping support a life without limits.

…..for skills in providing telephone advice and resources.

Yes, you know all that stuff too.

This year there is a lot more quoting of figures related to volunteer services.  But oh dear, the wide variation makes me wonder what oracles were consulted for the information.

Minister for the Community and Voluntary Sector says: “On average there are just over 400,000 kiwis volunteering every week for a charity, adding up to over 1.5 million hours contributed to our communities”.

Another report says nearly 500,000 people volunteer on a weekly basis; or 800,000 hours of work per week.  This rate amounts to 15.5% of the population, per week.  Per annum it is said 1.2 million people volunteer – about 25% of total population.

Different research methodology and different variables make for a confusing mix of information.

I have a bit more confidence in the Quarterly indicators from Department of Internal Affairs for September 2014 (the latest available):

  • Nearly 35 per cent of all respondents volunteered at least one hour of their time. This is the highest volunteering rate of the five years measured.
  • Of those who volunteered, 59 per cent were female and 41 per cent were male.
  • People between the ages of 30-39 volunteered the most.

And now there is a brand new survey from Seek Volunteer New Zealand which sheds a poor light on Wellingtonians: under 19% of working Kiwis in the region currently volunteer, though 38% say they have volunteered previously.   It’s the lack of time, say 69% of those surveyed.   Volunteer Wellington issued a prompt response which tells a different story:

‘Of the approximately 3000 volunteer seekers who come through our matching processes every year, those in the ‘working’ (meaning in full-time employment and part-time) category, have increased over the past few years and is currently nearly a third of our total volunteer seeker cohort.’

‘Annually we work with between 800–1000 employee volunteers who are matched with any one of our 400+ community organisation members to be connected with projects of interest. Last year 87 such projects took place, ranging from physical work to skill based programmes and, with several of these employee volunteering teams, being involved on a weekly basis.’

So while we claim New Zealand has a culture that values and encourages volunteering we are not so good in getting our facts together, or at least determining a consistent base-line for data-gathering.

Small wonder that organisations are being pressed to deliver measurable outcomes for the services delivered through government contracts.  At the beginning of June the Minister of Social Development announces a new Community Investment Strategy to “create a more results-focused and evidence-based approach for purchasing of social services for vulnerable people and communities, and will also be more transparent, targeted, flexible and efficient”.  On the first day of National Volunteer Week a clear warning is issued that more funding cuts are on the horizon.

No question that community social service organisations are under threat.  I’d like to think the prospect of significant change creates a real opportunity to put volunteering up where it belongs.  Former Prime Minister Helen Clark understood the importance of volunteering when she said “without volunteers New Zealand would stop”.  (She repeated the tenor of this comment on Twitter on International Volunteer Day in 2014, as head of UNDP).

Volunteering will not go away any time soon.  The adaptations to changing conditions will continue, innovation and enterprise will keep on creating new ways of responding to diverse situations – as people have done for millennia.

Seek Volunteer NZ might have got its figures wrong, but they have produced excellent presentations of real volunteers and the reality of volunteering.  And included is the best line of the whole week, said by a volunteer about her work, illustrating yet another dimension of volunteering – the personal value:

You can’t put a price on the feeling of what you can get out of it – you can’t.

December 7, 2014

International Volunteer Day 2014

Posted in Celebrations, Good news stories, Organisational gains from volunteering, Recognition of Volunteering, Valuing Volunteers tagged , , , , at 3:49 am by Sue Hine

SetWidth600-Over-a-third-of-the-people-that-live-here-give-here.-No-copy[1]It’s done and dusted for another year, that day when we do all the shouting out about volunteers and the work they do everywhere in our communities in all sorts of ways.

Events took place all over the country.  Various social gatherings, award presentations, a march down the main street of a regional town, and if you can call social media an event there was a field day of on-line interaction.  The stories about the work of volunteers and by volunteers describing their own journeys just kept on coming.  One contributor’s advice was ‘Milk it!’

There were public declarations of thanks and appreciation.  Some statements illustrated why it was this day is important.

National organisation, health sector:

We could not deliver what we do if it wasn’t for the tireless efforts of volunteers. They contribute in many different ways, such as assisting with land and water based exercise classes, volunteering at children’s camps, helping at seminars, working in our offices, being on support groups, supporting us on our regional and national committees, advocating for our services, assisting with our annual appeal, and much more.

Government Minister for Sport and Recreation:

These volunteers – coaches, umpires, referees, the people who wash the uniforms, transport the teams, organise sausage sizzles and clean the clubrooms – they are the heart of sport in New Zealand.  They also have a key role to play in the success of major sporting events.

Another health sector organisation:

About 2500 people have generously offered up their time in the past year, contributing more than 15,000 hours of unpaid work collectively.  That’s a huge amount of time our volunteers have freely given up to shake buckets, help at events, carry out administrative work and speak at public events on behalf of the organisation.

A Regional Council responsible for environmental issues had this to say:

The volunteers have been involved in a range of projects throughout the region and in the past year. They have collectively given more than 26,500 hours of their time to activities such as fencing, planting, plant and animal pest control, building visitor facilities, bird monitoring, litter collection, mangrove management, sign installation and promoting safe boating.  Through our combined efforts in the past year 106 ecological sites, 188.8km of waterway margins and 1449 hectares of highly erodible land has been protected. More than 100 tonnes of rubbish has been collected and many, many thousands of native plants have been planted and cared for.

Hurrah!  Now we are starting to hear what we are thanking volunteers for, beyond their time and $$ saved for organisations.

And then there is the opportunity to put a stake in political ground.  Another parliamentarian wanted to “celebrate volunteers by opposing regulatory burden”:

The current Health and Safety Reform Bill would treat volunteers – even casual ones – as workers, forcing organisations to take liability for the safety of people who have chosen to pitch in for events like tree plantings and disaster clean-ups.  The practical effect of this regulation is obvious: it will be harder for communities to mobilise volunteer action. Ratepayers in particular will be hit hard, as local councils currently utilise volunteer labour for many vital services and initiatives.

We also got a reminder from Volunteering New Zealand and Volunteer Service Abroad (NZ) that volunteering is not just about domestic issues, and how the need to promote volunteering never ceases:

Every year, more than one million New Zealanders volunteer here and overseas, in their own communities and in countries facing hardship and poverty. Their goal is to work with those who wish to improve their lives, and the lives of others, in some way.  On International Volunteer Day, the international volunteering community renews its call for volunteering to be seen as key to international and national development.

At the end of the day I was able to kick back with colleagues from Volunteering New Zealand.  We toasted our achievements for the day and looked forward to imminent holiday time.

Quote of the day comes from the Chair of Volunteer Wellington’s Board of Trustees:

It’s hard to measure the impact of volunteering, but it’s easy to feel the difference we make.

………………….

The image above is by Ken Samonte, for Positively Wellington Tourism.  See more here, especially re volunteering.

………………….

I’m signing off now for the year.  I’ll keep beating my drum in 2015, though probably less often.

November 30, 2014

Let the Tall Poppies Grow

Posted in Celebrations, Community Development, Good news stories, Impact Measurement, Recognition of Volunteering, Valuing Volunteers tagged , , , , at 4:30 am by Sue Hine

4871271[1]‘Tis the season for proclaiming the virtues of volunteering.

This week there’s that global day to honour volunteers (IYV), and I’ll be joining the crowd in Wellington to hear our praises sung and the inspiring stories about volunteer journeys.

Right now there’s also a raft of KiwiBank medals being awarded throughout New Zealand to Local Heroes, those people doing extraordinary things in their local communities.

We’ve even got our own set of awards for Wellingtonians – the Welly’s – which include an award for Community Service.

And Volunteer Centre websites are carrying regular pages for Featured Volunteers, or Volunteer Testimonials, or Volunteer Profiles.

Fantastic!  To shout out about volunteers and volunteering, and rewarding people for their service to a cause, or their creative initiative, or for the difference they have made in their communities – for all these reasons it’s important to ensure we give public recognition where it is due.  A newspaper editorial (Dominion Post, November 22, 2014) puts it like this:

New Zealand has a long tradition of modesty.  Not for us the big-noting of brasher cultures.  Strutting, boasting celebrities who too often are all sizzle and no sausage are unwelcome.  Instead, achievements should speak for themselves.  Which is all well and good, but sometimes it is important to praise those among us who have succeeded.

Yes indeed.  At last the Tall Poppy Syndrome is on the wane.  We can get rid of that fateful Kiwi term, the Clobbering Machine.  Some time ago I wanted to nominate a volunteer for an award, but the idea was vetoed because you can’t single out one volunteer, you must not imply that one is above the rest.  So the whole volunteer programme misses out on being noticed, and neither is the impact of volunteering on community well-being.

Sometimes volunteering awards appear to be given out on the basis of length of service.  Working for the same organisation for twenty or thirty years is admirable of course, but I hope it is the particular achievements over time that are being recognised, not just longevity and loyalty.

The citations of awards bring to public attention a great deal of the volunteer activity in our communities, including the whole range of volunteering fields – sport, working with youth or needy families and disabled people, a training course in prisons, emergency services, local communities and environment issues, or the arts.  Recipients are also as diverse as the volunteer population: young people gain as many awards as older people; disabled people and an ethnic mix are included.  These unsung heroes are our Tall Poppies, demonstrating what can be achieved.

So let us rejoice, and cheer on all volunteers – whether they win awards or not.  Their stories need to be told, because here is all the raw data to illustrate the outcomes and impact of volunteering.  Get the measuring process right, and we’ll be able to find out just how valuable volunteering can be.

Let’s keep on telling the stories and making sure the poppies grow tall. 

November 23, 2014

In Praise of Volunteers

Posted in Celebrations, Good news stories, Organisational gains from volunteering, Recognition of Volunteering, Valuing Volunteers tagged , , , at 3:57 am by Sue Hine

VNZ_IV-Day-2014_Facebook-Banner-FINAL-450x166[1]Coming to your place in less than a fortnight: International Volunteer Day.  If you have not already got a ring around December 5, you need to mark this date now!

IVD is a global celebration of volunteerism, honouring people’s participation in making a change at all levels.

This statement is a tag-line on IVD 2014 website.  December 5 is the day to ‘applaud hundreds of millions of people who volunteer to make change happen’.  The Volunteering New Zealand whakatauki for the day (in the banner above) conveys a similar meaning.

Yes, I know it’s hard on the heels of International Volunteer Managers’ Day, but the two go together, don’t they?  It’s a moot point on which is more important: managers of volunteers will not exist without a volunteer programme; and you will never get the best of volunteer contribution and achievement without a switched-on leader and manager of the programme.

Even then we can run into trouble.  How can we measure the outcome, the effectiveness and the impact of volunteer work?  That’s the question that’s troubling the community and voluntary sector at present.  Counting hours of time delivered, perhaps adding in transport and travel costs as donations in kind, tells us simply the amount of free labour an organisation has enjoyed.  When the hours are translated into a rough (read basic hourly rate) $$ amount we can shout loudly about how much money volunteers have saved us.

That is not real appreciation for volunteer effort, not what most volunteers set out to do.   That is not ‘honouring people’s participation in making a change’.

So what are some better ways to acknowledge the real work of volunteers?  When the question is put like this the answers are obvious:

  • What is the real work volunteers have been doing? Describe it.
  • Add in how this work has contributed to organisation mission.
  • How does the work of volunteers enable higher staff performance and overall service provision? (Please don’t say staff could not manage without volunteers.)
  • In thinking about why volunteers are engaged in your organisation, what has been impressive in the way volunteers carry out their roles.
  • Go to consumers and ask them for stories about volunteers – the school kids who are coached by a volunteer; the homebound older person who relies on meals delivered by volunteers; the guests at the soup kitchen; the person whose cat was rescued from a tall tree by the volunteer fireman.

It’s hard to cover everything volunteers undertake.  But the more specific we can be in celebrating volunteering the better we can demonstrate our understanding of volunteering, and how we value it for its non-monetary worth.

When December 5 comes round I do not want to be disappointed by the raft of blanket statements proclaiming volunteers as the organisation’s backbone, or the backbone of society.  Volunteers are not skeletons!

August 31, 2014

Is it Folly, or a bit of Fun?

Posted in Good news stories, Marketing, Trends in Volunteering tagged , , , at 5:06 am by Sue Hine

images0D14JGBNThe ice bucket challenge has swept the world, becoming more intense over the past month.  Not just a self-indulgent YouTube and Facebook craze, the challenge is also a phenomenal fund-raiser for more organisations than the original intention of supporting ALS Association.

It has also garnered rather a lot of cynical commentary.  Celebrities from Presidents to Pop stars have bared their discomfort and attracted their imitators.  It’s an ego trip, nothing but narcissism, a waste of water in drought zones, say the columnists.  Corporate challengers have found yet another means for promoting their business.  Essentially the challenge is “a middle-class wet-T-shirt contest for armchair clicktivists”.  It’s a virus more contagious than other recent crazes combined.  There are also risks to your health if you have a heart condition, and the shock of really icy water can be risky too.  So it’s just another on-line folly, right?

More substantive criticism is slanted at charity organisations hijacking the idea for their own fundraising, though Cancer Society in New Zealand found they were unwitting beneficiaries early in July.  Wikipedia offers a summary of the saga, and a long list of on-line references if you want to know more.

This craze has attracted huge numbers of people to respond to the challenge, volunteering to undergo the drenching indignity and to turn it into a public event – which draws attention to the cause.  There is more: (1) undertaking the challenge is also a commitment to donating money, and (2) issuing a challenge to three more people.  With that process in place the explosive outcome is not so surprising.  And we all love a challenge, specially when it’s a bit of fun – don’t we?

Whether folly or for fun, the Ice-Bucket challenge is attracting voluntary effort everywhere.  It’s yet another example of social media creativity which must be exciting marketing and fundraising managers in the non-profit world.  Other initiatives include Givealittle, the zero fees fundraising website, and the TV station which takes up hard-luck stories and raises $500,000 to support disadvantaged kids.

What if we turned these $ donors into time volunteers?  Not all the Ice-Bucketers at once of course.  What would it take to get people thinking outside their self-indulgent mode, showing interest in community and commitment to a cause?  It’s not so hard when you’ve got an attractive interactive website, and you’re social media-savvy.  It’s retaining that interest and commitment that can test an organisation and its manager of volunteers.  Just have to make sure we can keep the fun in volunteering!

June 29, 2014

Mixed Messages

Posted in Celebrations, Good news stories, Language, Recognition of Volunteering, Valuing Volunteers tagged , at 4:35 am by Sue Hine

Abstract big speech bubble

 

Yes, last week was a blast, a real boost for recognition of volunteers in so many ways.  The sincerity of published tributes cannot be doubted; the excitement of award ceremonies and special functions is spread throughout organisations and communities.  What could be better?

 

Something started niggling as I scrolled my way through electronic messages, and scanned newspaper supplements.  There was something missing.  In all the heaps of praise there was little to tell me what volunteers really do.  Have a look at these comments:

We couldn’t manage without you  (the most frequent tribute)

Thank you to our army of caring volunteers

Thanks to all our wonderful volunteers for their community work

Volunteers are vital to our work

A big “thumbs up” to all our volunteers – you do an awesome job!

Without our team of dedicated volunteers we wouldn’t be able to achieve half of what we’re able to do

Thank you – you really do make a difference.

If I was a non-volunteer these statements would have gone right under my radar and I would have missed discovering the rainbow of volunteering opportunities out there in our communities.

Messages from organisations which cannot manage without volunteer contributions are confusing.  Do they mean the organisation would not exist without volunteers?  And if so I’m sure they do not mean volunteer time and effort is being exploited.   Why not simply say how valuable the volunteer work is to achieving a goal or a mission and some particulars of the work, instead of a commonplace expression?

What is it that volunteers do, that makes them so awesome, so vital, so dedicated?  Please tell me, what is the difference a volunteer makes?   That’s what I start wondering. Yes, the stories of volunteer contributions are there, but you have to go looking or know where to look, and then read the fine print.  Of course the scope and detail of volunteering is not really the material to cram into a snappy social media post – but it can be done.

Instead there is a tendency to focus on numbers, of volunteers, of their total hours worked, as though counting outputs and putting a $$ value on volunteer effort was the most important information we need to know about volunteering.  Yes it is satisfying to claim our place in world surveys, up there with world leaders of volunteering, but still there is little information to tell non-volunteers what all the excitement is about.

So what would I count as real tributes to volunteers?  It would be so simple to complete the sentence Thank you for…. and itemise the task the volunteer (or group of volunteers) undertake.  Like:

Thanks for turning up each week to look after our kids sports team

Thanks for responding each time we get an emergency callout

Thanks for the hours you spend in care-giving telephone calls, home visits, supporting vulnerable people…….

Thanks for being such an enthusiastic fundraiser

Make the message simple, sincere and specific to the organisation.  Adding in service-user feedback comment could highlight volunteer effort, illustrating what really makes a difference.  Other messages could focus on why the organisation engages volunteers, what makes them so vital and valuable.

That’s the kind of communication that connects with a wider public, that demonstrates what is involved in volunteering, and which can encourage more people to put up their hands to volunteer.

 

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