May 26, 2013
Mostly I know volunteer organisations are established on the basis of responding to a need, whether it’s for kids sport, disaffected youth, family abuse, or for civic and political protest. That is, people in the community recognise a gap or a flaw in services and decide to step up and step in to provide it themselves.
I can understand neediness when it comes to funding and resourcing operations. Even the smallest organisation will be looking to cover costs for stamps and paper, and photocopying minutes of meetings, phone calls and internet services. Maybe membership fees and dipping into our own pockets will cover the deficit, but that may not be sustainable over time. The organisation might grow, get some traction through philanthropic grants and perhaps a government contract, though the $$ are never enough to cover total expenditure.
Recruiting volunteers is not the first step in developing a volunteer programme, but it’s certainly the one that trips many an organisation, as reported in the Managers Matter research (2010). It seems the problem is about posing recruitment messages as needing volunteers.
Twice this week I’ve seen promos for volunteers that are more like begging pleas. This or that organisation needs volunteers – can you help? Need and help go together, relying simply on reader perception of these words and possible recognition of the organisation’s brand or logo. Without indication of volunteer roles and responsibilities and without describing the advantages in volunteering for this organisation I am most likely to offer nothing more than a passing glance to such messages.
Need – Help – and then add Want, to make a triumvirate of words least likely to attract volunteers. British World War I recruitment posters no longer have the pull of earlier times: volunteers wanted is just another empty plea. Empty, because no-one is asking about the skills and experience I could offer, nor describing the potential benefits of volunteering with your organisation. Help wanted is just another banner fluttering in the breeze of volunteer opportunities.
What does work in attracting volunteers, whether it’s through community networks, a website, Facebook or other social media, or via Volunteer Centre brokerage?
For starters you don’t have to use any of the above: you go ask people. Not because you need or want them to help. You ask because they’ve got skills and talents that would be really useful; because the organisation is a fun place to work; because they’ve got a programme that supports and appreciates volunteer work – and a host of other reasons to shoulder-tap and get people interested. There’s a powerful argument posted this week about Asking being the New Telling. We’ve known about direct approaches to volunteers for many years, and we need to grow out of relying on begging messages. Here’s another link promoting the direct ask, and you can’t do better than this compilation of ways to turn your organisation into a volunteer magnet. Or have a look at Susan Ellis’ run-down on the turn-offs in volunteer recruitment.
I wish we could get past the agonising about needing and wanting volunteers to help organisations. There is so much good advice available on practical ways to find and keep volunteers we should not have to keep on repeating the begging messages of neediness.
When I get past the neediness pleas I know that volunteering is much more about belonging in and building healthy communities. And when I find an organisation that offers attractive recruitment promotion I will know there’s a switched-on manager of volunteers who knows how and can do.
It’s long past time to turn on a few more light bulbs.
May 19, 2013
A member of parliament resigned this week, in disgrace. For ten days the news media communicated to the public arena all the ill-chosen words that were spoken, emailed and twittered, plus as many details as they could extract from the Prime Minister. The MP could not have managed better his exit from the political stage. All because what he said, the way he said it and the medium he used compounded his errors. His resignation and departure saves the coalition government’s slender majority, and shows us all how critical the choice of words and the way they are said can be.
Put a bunch of managers of volunteers together, ask them to nominate the most important principle in leading volunteers, and 80% will tell you it’s Communication.
Of course! Except Communication is a really big carpet-bag word, stuffed full of a range of meanings and processes and practice – and technologies. It’s time we unpacked the implications of the word and understand how it is best used in the context of a volunteer programme.
Communication is about Exchange of Information Yes, the sending and receiving of accurate information is all-important to help volunteers into the organisation and for on-going retention. Ensuring information about volunteers and the volunteer programme is spread to other staff and senior managers is also important. And – being timely in responding to queries and messages: there’s nothing worse than sitting around waiting to hear back from someone, even if it is simply an acknowledgement your message has been received.
Because Communication is also about Relationships It’s about creating personal connections, getting to know people and their circumstances. It’s about getting alongside paid staff, creating goodwill, and their understanding and appreciation of volunteer work. And you don’t get good relationships going without being a Listener. You have to be really genuine in meeting and greeting and appreciating volunteers – they will see through formulaic responses very smartly.
Communication is about inter-connectedness Communication is the way to create links with communities, to network with other managers of volunteers, and to open up intra-organisation channels. Beware the pitfalls of ‘talking past each other’ whether in cross-cultural communication or in everyday exchanges. It’s the intimacy of interpersonal interaction that counts towards real connections.
Communication is a leadership dynamic A leader’s support, encouragement, enthusiasm and inspiration do not happen in isolation – by definition there is always a following team. So a leader is tuned to know which buttons to press and when and what words to use, and how to draw in the reluctant player, or to spur the confidence of the shy and retiring volunteer, or to find new ways to develop volunteer talents. A good communicator will also demonstrate the value of a volunteer programme to the organisation.
You cannot not communicate There’s a truism for you! The experts can demonstrate how just 10% of a message is conveyed in words. The rest is non-verbal, the body language, the tone of voice, the facial expression. So even a tight-lipped poker-face is sending a message, whether they mean to or not.
Hang on a minute – a heck of a lot of our communication these days is not face-to-face. You’ve got everything from formal letters, newsletters and written planning and policy papers, to email and social media, to websites and webinars. So the written word is still a primary tool for communicating ideas and information.
Being a communicator and minding our language comes with the territory of managing volunteers. I reckon we could teach foolish MPs a thing or two.
May 5, 2013
Going on three years ago I wrote about someone else’s bad volunteer experience, and regretted it ever since. Because every year this post is the most viewed, by a wide margin. Every day someone has Googled the words and they end up on my blog site. I’ve tried in several different ways to highlight what volunteers appreciate, but good news stories do not attract the same attention.
So the tales of volunteers being under-valued and unappreciated, and treated badly, continue to mount up. And now Australian volunteers are invited to register violations of their rights or inappropriate treatment.
Two problems here. One, I don’t know of any cast iron document on volunteer rights relating to ‘inappropriate treatment’. Which means, secondly, there is not much legal protection for volunteers (in New Zealand) beyond privacy and health and safety regulations and the non-discrimination provisions of the Human Rights Act. ‘Volunteer rights’ are more in the realm of ethical and best practice procedures.
There are various Codes of Practice for managing volunteers. There are various Rights and Responsibilities documents outlining reciprocal obligations for volunteers and organisations. There is, if you did not know already, a Code of Ethics for managers of volunteers. In 2001 (remember that year?) a “Universal Declaration on the Profession of Leading and Managing Volunteers” was developed by an international working group, including New Zealand representation. These hallmarks of a profession are clearly not sufficiently embedded to address the wrongs experienced by volunteers.
The regulatory environment in most jurisdictions will include volunteers within health and safety, privacy and human rights. Volunteers are excluded from employment law of course, though there is a grey area when we start talking about being ‘a good employer’ (see this post).
So from a volunteer’s perspective there is not much comeback if they get bullied, or mucked around, or ignored – all that personal insult stuff that is so hard to argue. There is no formal means of redress, unless the organisation’s HR policies and their ‘good employer’ commitment includes volunteers in their complaints and disciplinary procedures, and in annual review processes which offer a two-way consideration of both the volunteer programme and volunteer contributions. To go further into ‘workplace protection’ would jeopardise the meaning and status of volunteering.
In 2009 serious breaches of trust between volunteers and the organisations they volunteered for led to Volunteering England’s Volunteer Rights Inquiry. The outcome called on organisations to sign up to the 3R Promise, promoting and protecting and taking responsibility for volunteer experience and raising standards of management of volunteers, and reconciliation when things go wrong. Volunteering New Zealand’s Best Practice Guidelines for Volunteer-Involving Organisations is another model, outlining opportunities for organisation development and change to develop and maintain a programme that offers volunteers the best possible experience.
But the fundamentals of that best experience is based on good communication, effective working relationships, high standards of training and induction, ongoing support, demonstrative appreciation and being valued for contributing to the organisation’s mission and to the community. (Have I missed anything here?) These are matters of professional standards and ethics and values. They are ‘people-centred’, involving relationships of mutual respect and trust.
If we listened to ‘what volunteers want’ we would not have to set up complaint registers or to promise commitments, or guidelines for organisations. If we listened to volunteers we would not be pushed to concern for protecting their rights. We might even become the profession we ought to be.
And – we’ll get more pictures of happy and satisfied volunteers.